Arpeggi Studio
Case study · Creative directory

Thailand Makeup Artists

A booked-out makeup artist needed somewhere to send the clients she could not take. We built a directory where people find an artist they trust, then message that artist directly.

ClientPlaigoy, makeup and hair artist, Bangkok
Websitethailandmakeupartists.com
BuiltAugust to September 2026
Monthly feeNone
thailandmakeupartists.com
The home page of Thailand Makeup Artists: a search by province and type of work, a large photo banner, and a row of artist portraits
01 · The story

Fully booked, and still asked

Plaigoy's calendar fills up fast. When she was already booked, clients still wanted her help: who else would she trust with their wedding, their graduation, their shoot?

She answered one chat at a time, typing out friends' names and links. Work she could not take slipped away.

The website had one job: be the place she could send everyone instead.

02 · The brief

What the website had to do

  • Show real workEvery artist is shown through their own photos, not stock images.
  • Help people choosePick by province and by type of work, in a few taps.
  • No middlemanPeople contact the artist directly. No commission, no booking fee.
  • Easy to keep up to dateAdding an artist works from a phone, without a computer.
03 · What we built
A

Real work first

A short promise at the top, then faces. The home page leads with the artists themselves, so people see whose hands they would be in before they read anything else.

Three plain reasons sit just below: real artists, free to list, contact them directly.

Recommended artists
Recommended artists section with three large portrait cards, each with contact buttons for Instagram, Facebook, TikTok, LINE and phone
B

Choose by place and by kind of work

Filters for province and type of work: makeup, hair, weddings, graduations, events and photo shoots. Each filter shows how many artists it holds, so nobody taps into an empty list.

A search box finds an artist by name when someone already knows who they want.

All artists
The full artist list with filters for province, type of work and a search box, above a grid of artist cards
C

Straight to the artist

Every card carries the artist's own channels: Instagram, Facebook, TikTok, LINE, phone. One tap opens the chat. A LINE ID cannot be linked, so it copies with one tap, ready to paste into LINE.

There is no booking form and nothing is stored. Price and date are agreed with the artist directly, which is exactly what "no middleman" promises.

  1. Find an artist whose work you like.
  2. Tap their Instagram, LINE or phone.
  3. Agree the date and price with them directly.
D

Artists apply. Plaigoy decides.

Artists send their own details and links through an apply page. Applications wait in a queue. Nothing goes live until Plaigoy has looked at the work and approved it.

The site sells trust, so every listing is chosen by a person. The form is also guarded against spam without sending anyone a puzzle to solve.

  1. An artist applies on the website.
  2. Plaigoy checks their work.
  3. Approved, and the card goes live.
The invitation for artists to join the list, with an apply button
E

Pages that search engines can find

People do not search for "makeup artist directory". They search for a makeup artist in their own province, or for an artist by name.

So every artist and every province with real artists gets its own page, readable without JavaScript. Provinces without artists get no page at all, so there are no empty pages.

  • thailandmakeupartists.com/artist/plaigoy/One page per artist, with their work and contact buttons.
  • thailandmakeupartists.com/p/เชียงใหม่/One page per province, listing the artists who work there.
F

Run from a phone

The website comes with its own simple admin page that works on a phone. Add or edit an artist, upload photos, change the banners, review applications. Save, and the website updates. No computer, nothing to install.

It runs on a free hosting plan. No monthly bill for the client.

04 · Where it is today

A list that keeps growing

31artists listed
5provinces with their own page
0baht a month to keep it online

Artist and province counts from the website's public sitemap, October 2026.

The whole home page
thailandmakeupartists.com
The full home page of Thailand Makeup Artists from top to bottom

Scroll inside the frame to see the whole page.

Your turn

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